Halloween is the perfect opportunity for retailers to increase sales and potentially gain new customers! Just treats not tricks!
If you want to be ahead of the competition then think about your retail displays sooner rather than later. Over 40% of customers will shop for Halloween goodies in the beginning of October. With this in mind it makes sense to plan your display area as soon as the summer season is over.
Points To Consider
Decide on a budget
Create your space
Order your shop fittings ( there may be a lead time on counter displays)
Don’t forget all those spooky Halloween accessories
Think about offers and promotions to entice your customers
If you are thinking of purchasing a new counter display then here are a few points you may like to consider.
Point of Sale Area / Checkout Area
The checkout area of your retail sales space is the most important area of your store, not only because it is where your receive payment but also an ideal space to promote those last minute impulse buys and end of line promotional offers increasing the sale and boosting profits.
The point of sale area is also the perfect opportunity to engage with your customers face to face to create a friendly helpful shopping experience that the will return to again and again.
Not only is the checkout area designed for payment but sometimes a focal point for your customers to seek advice.
Choosing the ideal shop counter for your business
Maximising every inch of your retail counter is of the utmost importance! Here are just a few examples of making the most of your counter display.
Inserting a recessed slatwall panel into the front of your counter
Display your chocolates / confectionary on a stepped counter top display
Incorporating chrome stacking baskets ideal for crisp display (impulse buys)
Recess shelf section within the counter frontage
Glass counter display section with lockable sliding doors for valuble items ie mobile phone accessories
Additional boxed shelf sections set at eye level for sweets / chewing gum promotional buys
Choosing the ideal counter display to suit your needs!
With 35 years experience and 5 Star Reviews we can produce the ideal counter display that not only is perfect for your store but suits your budget too! Let us take the stress away and design and create an eyecatching cost effective shop counter for you.
Call us 01771 886276 for expert friendly advice, let us guide you step by step through the whole process from design to delivery / CAD drawings provided
Choose a range to suit your budget: Flatpack economy range / standard range / bespoke made to measure
Select your preferred counter top from our ranges of Marmoluem / Laminate/ Corian (colour chart on our website)
Choose your deliver / collection date.
Images: Black glass counter display comprising of 2 single counters ie glass display and till point /Grey and blue confectionary counter with crisp basket display /red and cream combination counter set comprising a basket display, sloped shelf display and till point / cream counter with a green laminate counter top curved serving counter with solid top and solid frontage / Grey and white solid counters with single or double basket wells / Wood finish counter display with recessed slat wall panel and sloping shelves, finished with a durable black laminate top / combination counter set in wood finish and cream top, basket display to the front with a section of sloping shelves and a serving counter.
Need inspiration? Call us on 01772 886276 we will be happy to help.